THE PERSON BEHIND THE WORK
A journalism background.
A career in marketing.

Hi, I’m Charlotte.
I’m a marketing and communications leader with 13+ years of experience across technology, healthcare, higher education, and national associations.
My background started in journalism and grew into a career helping organizations tell their stories with clarity and purpose. Whether I’m interviewing a researcher, shaping a brand’s positioning, or building an integrated campaign, I bring a storyteller’s curiosity and a strategist’s focus on results.
I’ve led university newsrooms, helped grow major industry events, translated complex science for public audiences, and built marketing programs for AI-powered food technology. That work includes researcher profiles, recruitment content, customer stories, newsletters, and event campaigns.
Explore my experienceAREAS OF EXPERTISE
Marketing strategy
& editorial work.
Brand & growth strategy
Go-to-market positioning, demand generation, integrated campaigns, and audience development.
Content & storytelling
Editorial strategy, SEO-driven content, newsletters, video, and stories that make complex ideas accessible.
Communications & PR
Scientific communication, media relations, executive messaging, advocacy, and stakeholder engagement.
Digital & analytics
Marketing automation, paid media, CRM, social media, measurement, and ongoing optimization.
EDUCATION & TOOLKIT
M.A. · Tel Aviv University
International Migration Studies
B.A. · University of Washington
Communication & Journalism
A versatile marketing toolkit
HubSpot · Salesforce · Marketo · GA4 · Looker Studio · SEMrush · Google Ads · LinkedIn Ads · Adobe Creative Suite · WordPress · Drupal · Canva · Figma