THE PERSON BEHIND THE WORK

A journalism background.
A career in marketing.

Charlotte Anthony

Hi, I’m Charlotte.

I’m a marketing and communications leader with 13+ years of experience across technology, healthcare, higher education, and national associations.

My background started in journalism and grew into a career helping organizations tell their stories with clarity and purpose. Whether I’m interviewing a researcher, shaping a brand’s positioning, or building an integrated campaign, I bring a storyteller’s curiosity and a strategist’s focus on results.

I’ve led university newsrooms, helped grow major industry events, translated complex science for public audiences, and built marketing programs for AI-powered food technology. That work includes researcher profiles, recruitment content, customer stories, newsletters, and event campaigns.

Explore my experience

AREAS OF EXPERTISE

Marketing strategy
& editorial work.

01

Brand & growth strategy

Go-to-market positioning, demand generation, integrated campaigns, and audience development.

02

Content & storytelling

Editorial strategy, SEO-driven content, newsletters, video, and stories that make complex ideas accessible.

03

Communications & PR

Scientific communication, media relations, executive messaging, advocacy, and stakeholder engagement.

04

Digital & analytics

Marketing automation, paid media, CRM, social media, measurement, and ongoing optimization.

EDUCATION & TOOLKIT

M.A. · Tel Aviv University

International Migration Studies

B.A. · University of Washington

Communication & Journalism

A versatile marketing toolkit

HubSpot · Salesforce · Marketo · GA4 · Looker Studio · SEMrush · Google Ads · LinkedIn Ads · Adobe Creative Suite · WordPress · Drupal · Canva · Figma