HPBA / HPBEXPO / Campaigns
Fueling the future of an entire industry.
An integrated event campaign for North America’s largest barbecue and outdoor living trade show.
ROLE
Director of Communications & Content
PERIOD
2025–2026
FOCUS
Campaigns
THE WORK
From idea to impact.
Directed HPBExpo marketing and association communications, overseeing a $300K marketing budget and an agency partnership. The Fuel the Future campaign brought together event positioning, membership communications, digital marketing, and executive messaging.
Explore the campaignTHE OUTCOME
35% increase in attendance
5,000+ attendees
300+ exhibiting brands
$300K marketing budget managed