MCPHS UNIVERSITY / Content & storytelling
Helping future healthcare leaders find their path.
SEO-driven storytelling and editorial strategy supporting more than 100 healthcare degree programs.
ROLE
Senior Content Marketing Strategist
PERIOD
2022
FOCUS
Content & storytelling
THE WORK
From idea to impact.
Led institutional storytelling, editorial calendars, and content strategy across digital channels. Developed audience-specific content and recruitment campaigns, managed the university newsroom, and contributed to the President’s newsletter.
Read a featured story (PDF)THE OUTCOME
20% growth in prospective student inquiries
100+ degree programs supported
SEO-informed editorial strategy
Newsroom and newsletter leadership